岗位信息
JOB SUMMARY
Integrated Marketing Director position is a senior marketing professional who
establishes a clear marketing objective, strategy and business plans for Perfect Corp.
China (PFC). The purpose of the role is to generate incremental B2B sales leads by
effective and measurable marketing activities, including Brand Management, Public
Relations, Channel Marketing and Digital Marketing. The responsibilities include but are
not limited to the following.
JOB REQUIREMENTS
1. Passionate in the Cosmetic, Skincare, and Luxury business and has a strong
desire to develop him/herself as the industry expert with Perfect's accumulated
experiences and resources.
2. Deepen relationships internally with HQ to ensure Integrated Marketing's
priorities/activities align with corporate strategy and customer needs. Externally,
build strong partnerships with the agencies/vendors involved in developing and
deploying marketing campaigns with a measurable return.
3. Lead the annual and quarterly marketing plans according to business strategies
and adjust and optimize accordingly to meet marketing condition change.
Overseeing the development and management of the budget for the division and
use of external communications consultants.
4. Define and lead digital marketing communication and content strategy across
touchpoints and ensuring consistency with Perfect’s brand strategy.
5. Work with Business Development (BD) team to analyze the market, competition,
and resources, to offer adequate supports to help PFC team deliver annual sales
target & KPIs.
QUALIFICATIONS
1. Ideally, 8+ years' integrated marketing experiences in the B2B software industry.
Customer centricity, personal accountability with a result delivery focus.
2. Excellent marketing competency in business analysis, strategic thinking, market
development, project planning, and execution.
3. Solid background in digital marketing and proven experience in leading and
driving digital marketing and communications brand strategies.
4. Experiences managing Digital Marketing/eCommerce teams in the Beauty
industry is a plus.
5. Fluent Mandarin and excellent English communication, both in written and oral.
